Seton "Welcome to Humancare"

Healthcare. The word doesn't give you warm fuzzies does it?
Our spot for Seton Hospital aims to fix that with some illustrated humanity.

Credits:

Client: Seton Hospital
Agency: GSD&M

Chief Creative Officer: Jay Russell
Copywriter: Nicole Corley
Group Creative Director: David Crawford
Creative Director/ Writer: Hayden Gilbert
Creative Director/ Art Director: Sean Labounty
Producer: Abigail Hinojosa
Executive Producers: Bill Wine, Jefferson Burruss
Account Director: Jeff Orth
Account Team: Claire Tudor, Mario Solis

Production Company: Curiosity Shoppe
Creative Director: Ryan Dunn
Co-director: Dan Brown
DP: Shane Kelly
Producer: Fred Daniel

Post-Production Company: CHRLX
Design Director: Elliot Lim
Producer: Sheina Dao
Editors: John Zawisha, Kevin Matuszewski
CG Supervisor: Salar Saleh
Lead Modeler: Hungkit Ma
Modelers: Entae Kim, Dennis Kozyrev
Lead Rigger: Steve Mann
Rigger: Entae Kim
3D Animators: Ken Music, Eugen Sasu
2D Animators: Anne Calandre, Elliot Lim
Lead Lighter: James Fisher
Lighters: Frank Grecco, Eric Schnell, Will Atkin, Yun Cho, Michal Finegold
Flame Artist: Marc Goldfine
Executive Producer: Alex Jarman
ECD: Ryan Dunn

Motion Tests:

Storyboard:

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